SPIRIT
The jungle orchestrates a labyrinth of raw, untamed energy.
Within, the primitive laws of nature pit predator against prey in a perpetual conflict for power, territory and survival.
The tension suffocates and through fear, anticipation and desperation, forces its inhabitants to live tenaciously in the moment.
Only those who connect to the pulse of the wilderness are granted the privilege of tomorrow.
DOGMA
Inspired by the primitivity of the jungle, BENGAL. was created to foster a mindset of presence. For us, this means harbouring an appreciation for the here and now, and an unyielding compulsion to capitalise on it.
Forward motion happens when we take our focus off the horizon and hone in on the path immediately before us. In contrast to the uncertainty of the future, the current moment unfolds as a tangible, distinct space within our grasp.
Foreshadowing change, freedom and transcendence from the status quo, the clarity and simplicity of the moment propels us as challenge-seekers daring to push the boundaries of human performance.
It is this dogma that drives us to cultivate an obsession with the present - to delve within, immerse ourselves in the task at hand and champion our discipline to carry us forward, one moment at a time.
CALL TO ACTION
Our philosophy is rooted in every item we craft; not through superfluous design, but through the movement of those who don them.
Your actions are what give this brand an identity, your evolution is the focal point in our aesthetic and we are the vehicle that aspires to drive it.
We are a collective captivated by the power of now, a brand for the challenge-seekers, the opportunists, the enforcers, the people like you. You are a representative of our ethos. You are what brings our vision to light...
IT'S JUST YOU AND THE MOMENT.